Fashion TREND RESEARCH - How Trend Research is Done in the Apparel Industry

Let's talk about Trend Research and how this research is collected for the Seasons Stories. One of the most important information which will help create a Design Collection for the Season. 00:00 Intro 00:35 # Why do we even need a trend research How do you want to ensure that your design collection is a success? How do you ensure that your collection is time-right and Market Ready? You cannot design in your own bubble as you need to have a Clientele in focus, After all, you have to sell. And that cannot be without Trend research in Place. Who would not love to work with you if you have done a thorough study? This also displays your seriousness towards Business partnership or Project partnership. Fashion Students and Fashion Professionals Must refer to this information. 01:00 Important components of Trend Research 01:10 #Brand Research - Understanding your Brand is as important as breathing Oxygen. If you do not understand the DNA of your brand then keep it in your highest priority of projects. - Sell Through Analysis- Identify Top/Bottom and mid performers and analyse why. 1. Customer profile/Demographics. 2. Aspirational Brands 3. Competition Brands 03:10 # Forecast references - What should you look for at forecast sites like WGSN? - Fashion Trends from the RUNWAYS - The Youth- Do watch out what the Youth is looking for. Youth is the biggest market. Find them on social media. - Trade shows by Mills and other suppliers- What is the latest in Materials and why. - Learn what the competition is preparing. 04:12 # Market Research - Internet in 2021 is the best reference for brand research. Gone were the days when online stores were nothing but online teasers and had just a fraction of the collection which you found in Physical stores. - Capture- Stories- that comes on their branding elements like Tags or Store VM. - Capture- Pricing and what makes that product for that price. - Capture- Colors/Fits/Silhouettes - Capture Sustainability - Capture Innovation- Product or Marketing. 07:28 Assignment to understand Trend Research. I will offer personal attention to those who will work on this assignment. 07:49 How to arrive at creating SEASON's STORIES Happy Learning!