How Luxury Brands Get You to Buy Into Their Hype

Check out the Zenbook S16 by @ASUS: https://asus.click/designtheory BECOME A PATRON: https://www.patreon.com/JohnMauriello Sign up to learn more about the design book that we're going to publish: https://www.studioello.com/mail Check out my online industrial design course, Form Fundamentals: https://bit.ly/335vsqO CHECK OUT MY OTHER SOCIALS: DISCORD: https://discord.gg/hFw55nh TWITTER: https://twitter.com/john_mauriello IG: https://www.instagram.com/mauriellodesign/ LINKEDIN: https://www.linkedin.com/in/mauriellojohn/ All content directed, written and edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts. Are luxury designer goods ever worth the hype, or are they just a scam? Main Works Cited: "The Luxury Strategy" by Jean-Noël Kapferer and Vincent Bastien "Luxury: A Rich History" by Peter McNeil and Giorgio Riello "Deluxe: How Luxury Lost Its Luster" by Dana Thomas Carwow Rolls-Royce vid: https://youtu.be/Bu0UhBrzd8k?si=shOiDx9-O2Kklyof VINWiki Ferrari VIP vid: https://youtu.be/BH7zY6kQ_Io?si=5kWqAfP8CIdt237V Other works were cited but in a smaller capacity. When referenced, they are displayed in the bottom left corner of the video. Time stamps 0:00 Intro 2:40 Elevation 3:55 Jumping Through Hoops 8:47 Convenience 9:40 Legends and Luxury 11:30 Time 14:23 Asus Sponsor 16:10 Legacy 17:28 Patina 18:14 Time and Craft 19:36 Enduring Design 21:35 Elitism through Appreciation 24:10 Space 31:10 Is Luxury Losing Its Identity? 35:18 Beauty is a human need