Will Tennyson Breaks Down His 3,000,000 Subscriber Strategy

Today, we interviewed Will Tennyson, one of YouTube’s biggest fitness creators, with over 3 million subscribers and 1 billion views. Will breaks down his most popular content and the strategies he's used. - - - Book a call with us: https://1of10.com/strategy - - - Sign up for 1of10 here: https://1of10.com/ Get 50% OFF by using code "POD50" - - - Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn - - - Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ - - - Will Tennyson’s Socials YouTube: https://www.youtube.com/@WillTennyson Instagram: https://www.instagram.com/willtenny/ - - - Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS - - - TIMESTAMPS: 0:00 - Introduction 0:33 - How he came up with the idea for a video 2:58 - How much he made with the 10 million view video 3:41 - What his RPM is 7:03 - How he came up with the idea 11:40 - How he organises collabs 15:21 - What his dream collab would be 15:53 - I Arnold would be a dream collab for him 16:24 - If he’s the reason Bryan Johnson blew up 18:24 - What his specific audience is 20:48 - How he comes up with his new ideas 23:49 - How long it takes to finalise an idea into a video 24:55 - How he plans his video shoots 26:54 - How he handles IRL videos without controlling the outcome 29:18 - If there was a video he was super excited about but ended up flopping 31:01 - How the scripting process looks for him 32:02 - How he writes those jokes 42:20 - How the strategy team has helped him 43:59 - How he’s built a content strategy around food 50:10 - How he thinks differently when making shorts 52:35 - If he cares about reaching 10M subscribers 56:25 - If that approach helped him to avoid burnout 1:01:23 - How much time he spends on YouTube 1:03:50 - Why he puts that stress on himself 1:04:57 - If he is happy 1:07:07 - The advice he’d give to someone trying to grow a YouTube channel 1:09:30 - What channel he’d invest in