Ever poured your heart into an online course, launched it... and heard nothing but crickets? 😬 You’re not alone, and no, it doesn’t mean your course content is bad.
In this episode, I’m breaking down how the look of your course — its branding and design — plays a MASSIVE role in how well it sells. From trust to perceived value, visuals really do matter. Plus, I’m sharing the story of my first launch (with 55 enrolments!) and the key tweak that could completely change how your audience sees your offer.
🎧 What we cover:
Why “just good content” isn’t enough to sell
How design builds trust (and trust = sales)
The visual journey every course should take your audience on
The importance of branding your course as a product
The one design tweak that boosts perceived value instantly
👉 Don’t forget: This is part 1 of a 3-part mini-series on course branding — so hit that follow or subscribe button so you don’t miss the next two!
Intro
0:00
Some backstory on course experience
2:44
Tip 1
5:00
Tip 2
7:22
Tip 3
8:39
What is course branding?
9:25
Tip 4
11:03
Bonus tip
13:46
💜 FREE VIDEO SERIES 💜
Create your own stunning visual brand, grow your business faster and feel (and look!) a million bucks - ready for your best year of business yet in this 3-part on-demand video training: Seriously in Business! Unlock your free access: https://www.diydesignmybiz.com/SeriouslyChallengeYT
🔔 Subscribe to my channel: http://bit.ly/3XQYX7i
••• FREE BRAND STYLE QUIZ: https://whitedeer.com.au/brandquiz
••• RESOURCES: https://whitedeer.com.au/resources
••• PODCAST: https://whitedeer.com.au/sibpodcast/
••• INSTAGRAM: https://www.instagram.com/whitedeergd
// KEEN TO WORK TOGETHER?
Firstly... whohooooo! I would be honoured. There are 3 routes we can take:
1. Online course 💻 I can teach you how to create your own epic brand and graphics (DIY style!) inside DIY Design My Biz https://whitedeer.com.au/diydesign You'll get my framework and bite-sized pracitcal lessons from everything from Canva, creating a logo and brand to tutorials on allll the graphics you'll need as a small business. You also get 12 months of Facebook group support and LIVE group coaching sessions.
2. High-touch coaching ✨ Done-WITH-you creative and design support for the scaling entrepreneur who’s ready to craft a high-demand brand—without the budget-busting cost of an in-house designer! The Co+Creation Design Club is a 6 month group program where me and my team will dive deep into your business and brand WITH you: www.whitedeer.com.au/club
3. Outsource your design 👩💻 My studio team can create your designs for you! https://whitedeer.com.au/studioteam
// BUSINESS TOOLS I USE + RECOMMEND:
••• CANVA (for all things creating your own brand + graphics): https://partner.canva.com/whitedeer
••• KARTRA (for hosting courses, landing pages, emails + more): https://try.kartra.com/urc3ghe3cooh
DISCLAIMER: This video and description contains affiliate links to products I use and love, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support!