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✎ In this inspiring video, Steve Jobs shares his vision for Apple and its marketing approach, emphasizing the importance of values in a noisy and competitive world. He reflects on the strength of Apple’s brand, comparing it to global icons like Nike, Disney, and Coca-Cola, and explains how even the greatest brands require consistent care and investment to stay relevant. Steve highlights how Apple lost its focus in recent years and outlines the need to return to its core message.
Using examples like Nike’s brilliant focus on honoring athletes instead of selling shoes, and the dairy industry’s shift to “Got Milk,” Jobs explains the power of emotional connection over technical details. Apple, he asserts, isn’t just about selling computers—it’s about believing in the power of passionate individuals to change the world. He connects this belief to Apple’s legacy of working with customers and developers who share that vision.
Steve introduces Apple’s upcoming brand campaign, designed to reaffirm these timeless values and connect with customers on a deeper level. He reminds us that while markets and strategies evolve, core values endure. For Apple, this means celebrating those who think differently and inspiring people to believe they can make a difference. Watch as Steve Jobs outlines a masterclass in branding, authenticity, and vision that defines Apple’s enduring legacy.
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★ RECOMMENDED VIDEOS FOR YOU ★
If you liked this video, you'll love these ones:
• Maya Angelou's Top 10 Rules for Success -
https://youtu.be/anE-g_bLE2Y
• STOP Defaulting to Solo Entrepreneurship! How To Build Your Pack and Succeed Together -
https://youtu.be/3CEUll045Fk
• Evan Carmichael’s Top 10 Rules for Success -
https://youtu.be/rePlYbzByxg
✔ SOURCES ✔
https://youtu.be/yHyh0BXqJ0o BlackTree TV
https://youtu.be/1ObDKKW-sn8 Manufacturing Intellect
https://youtu.be/5GBthHX8XMs People
https://youtu.be/X6w4tDp1dKg NowThis News
https://youtu.be/p_IKOZ2ETjI Morehouse College
https://youtu.be/8z_Its3CZLQ British Vogue
https://youtu.be/GMWFieBGR7c Harvard University
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Evan
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