Why Real Expertise is the Most Important Ranking Factor of Them All [MozCon 2022] — Lily Ray

𝗠𝗼𝘇𝗖𝗼𝗻 𝟮𝟬𝟮𝟯 - Video bundle available now! https://mz.cm/47aJioh 𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻: In this presentation, Lily will use real data to demonstrate how the rise of E-A-T has led to Google prioritizing expertise and authority above all else. 𝗪𝗮𝘁𝗰𝗵 𝗶𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗖𝗲𝗻𝘁𝗲𝗿: https://mz.cm/3p6bA2h 𝗠𝗼𝗿𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗯𝘆 𝗟𝗶𝗹𝘆 𝗥𝗮𝘆 👉 Whiteboard Friday Episodes by Lily Ray https://mz.cm/3JjmzMN https://mz.cm/3Nx3cCk 👉 Blog Posts by Lily Ray https://mz.cm/3qQsOBd https://mz.cm/441RqoX 👉 MozCon talks by Lily Ray https://mz.cm/3Ka56GH 𝗠𝗼𝗿𝗲 𝗼𝗻 𝗘-𝗔-𝗧 How to E-A-T Ethically with Digital PR https://mz.cm/3qPpVkb 5 Things I Learned About E-A-T by Analyzing 647 Search Results https://mz.cm/3EgkrDf 𝗙𝗼𝗹𝗹𝗼𝘄 𝗟𝗶𝗹𝘆 LinkedIn https://mz.cm/445heAt Twitter https://mz.cm/440Y26Y 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗦𝗘𝗢 Instagram https://mz.cm/43FHLnC Twitter https://mz.cm/3CgyuXK LinkedIn https://mz.cm/3oOnqxJ