Why Pointe Shoes Cost the NYC Ballet Nearly $1 Million A Year | Big Business | Business Insider

Dancers at the New York City Ballet go through about 7,000 pairs of pointe shoes each year. That's because traditional pointe shoes break down after only a few wears. All of them come from Freed of London, which has been one of the world's leading ballet-shoe manufacturers for nearly 80 years. We went behind the scenes with the New York City Ballet and Freed of London to see how pointe shoes became such a big business. 00:00 - Introduction 01:42 - Rehearsals at NYCB 03:02 - NYCB Shoe Room 04:30 - Shoe Fitting 05:52 - Breaking In 07:08 - Making Pointe Shoes at Freed of London 10:25 - History of Pointe Shoes 11:21 - Gaynor Minden Pointe Shoes 14:26 - Grace's Preference 15:52 - Dyeing Shoes 17:16 - Preparing for Performance 18:30 - Nutcracker Performance 19:28 - Credits MORE BIG BUSINESS VIDEOS: How Qatar Airways Moves 500,000 Animals And Radioactive Cargo In Scorching Heat | Big Business https://www.youtube.com/watch?v=Y1JGY7ooEgQ How The World's Largest Cork Company Makes 22 Million Wine Stoppers A Day | Big Business https://www.youtube.com/watch?v=k_zBkqBTFtE Why The US Loses $800M A Year In Unrecycled Aluminum Cans | Big Business | Business Insider https://www.youtube.com/watch?v=uyi2RT3Kak4 ------------------------------------------------------ #ballet #shoes #businessinsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: https://www.businessinsider.com Business Insider on Facebook: https://www.facebook.com/businessinsider Business Insider on Instagram: https://www.instagram.com/businessinsider Business Insider on Twitter: https://www.twitter.com/businessinsider Business Insider on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143 Business Insider on TikTok: https://www.tiktok.com/@businessinsider