Why Most "Biodegradable" Products Are Probably Fake | World Wide Waste | Business Insider

A San Diego startup says it's made the world's first 100% biodegradable sneaker — and that most of the competition is greenwashing. But what does it mean to be "biodegradable"? And are biodegradable plastics really better for the planet? We tested six brands' claims and explore why it's so hard to make an environmentally friendly shoe. MORE VIDEOS: Why Pantone Colors Are So Expensive | So Expensive | Business Insider https://www.youtube.com/watch?v=xnpyTNK4U9U How Truck Drivers In India Navigate One Of The Most Dangerous Roads In The World | Risky Business https://www.youtube.com/watch?v=ITZpJY6K4wk Why Adults Are Spending Billions On Toys For Themselves | Big Business | Business Insider https://www.youtube.com/watch?v=B4OnUQEfDhA 00:00 - Intro 00:51 - What Is Biodegradation? 01:42 - The Challenge Of Making Biodegradable Shoes 02:49 - Manufacturing Biodegradable Sneakers 05:35 - Putting Biodegradation To The Test 07:14 - Biodegradation Testing Results 09:36 - Bio-based Vs. Biodegradable 10:05 - Which Shoes Are Really Bio-based? 11:08 - The Trouble With "Biodegradable" Marketing Labels 13:02 - Conventional Sneakers Create Microplastics 13:39 - Conclusion 14:17 - Credits ------------------------------------------------------ #sustainability #worldwidewaste #businessinsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: https://www.businessinsider.com Business Insider on Facebook: https://www.facebook.com/businessinsider Business Insider on Instagram: https://www.instagram.com/businessinsider Business Insider on Twitter: https://www.twitter.com/businessinsider Business Insider on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143 Business Insider on TikTok: https://www.tiktok.com/@businessinsider This Startup Says It's Made The First Biodegradable Sneaker — And Most Others Are Fake