Why maximise 'log' likelihood?

In this video it is explained why it is, in practice, acceptable to maximise log likelihood as opposed to likelihood. Check out http://oxbridge-tutor.co.uk/undergraduate-econometrics-course for course materials, and information regarding updates on each of the courses. Check out https://ben-lambert.com/econometrics-course-problem-sets-and-data/ for course materials, and information regarding updates on each of the courses. Quite excitingly (for me at least), I am about to publish a whole series of new videos on Bayesian statistics on youtube. See here for information: https://ben-lambert.com/bayesian/ Accompanying this series, there will be a book: https://www.amazon.co.uk/gp/product/1473916364/ref=pe_3140701_247401851_em_1p_0_ti