Why Marques Brownlee Thinks 'Going Viral Is Overrated' | Top Creators Show

Brownlee is social media's gadget guru. Nearly 21 million folks subscribe to his YouTube channel to watch his reviews on all things tech: the latest iPhone, Tesla, or VW's new electric bus. The New Jersey native began making YouTube videos in high school and now attracts 750 million views annually. "It was steady growth. I think it's a good thing that no one video propelled the whole thing. I think going viral is overrated. It's the best thing that never happened to me." 0:00 Intro 0:40 Before MKBHD 1:45 Marques’ First Review Video 3:35 The First Viral Video 5:20 A Hobby Or A Career? 6:18 When Being A Creator Became A Full-Time Job 9:44 MKBHD’s Operation Today 10:48 A Day In The Life Of MKBHD 11:30 How MKBHD Creates A Video 15:42 How Do You Make Money? 17:22 How Do You Decide What Products To Review? 18:50 Advice You’d Give Your Younger Self 19:50 On Trends And Metrics 20:45 What Product Surprised You The Most? 22:22 On Marques’ App 24:53 What’s Next For MKBHD 25:50 What’s Next In Tech 27:42 Marques’ Take On The Creator Economy 29:38 Is The Marques On Camera The Same Off Camera? 30:40 What Gadget’s Changed Your Life The Most? 31:53 Tech Predictions Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.