Why Google Wants You to Use Broad Match (But Should You?)

Broad match keywords in Google Ads spark a lot of debate—and for good reason. In this video, I break down exactly when you should use broad match, when you shouldn't, and how Google’s shift toward broader keyword interpretation affects your budget and ROI. We’ll cover the pros, cons, and the hidden risks many advertisers overlook—plus how to build a negative keyword list to protect your spend. 🔍 Here’s what you’ll learn: What are broad match keywords (and why Google pushes them) The danger of using them as a beginner How to use broad match the right way Real examples from the search terms report How to protect your budget with negative keywords ✅ Recommended if you're ready to scale or maxed out on phrase/exact match ❌ Avoid if you're just starting out or can't check search terms regularly 👉 Also watch: [Link to Quality Score or Search Terms Report video] 🚀 Need help optimizing your campaign? Book a free strategy call here: [Insert link] 💬 Comment below: Do you use broad match in your campaigns? Why or why not? 🔔 Subscribe for weekly no-fluff Google Ads strategy videos