Why Broken Link Building Kinda Sucks (Unless You Do This)

In this video, I asked ChatGPT to walk me through a modern broken link building strategy. It gave me the usual: find 404s, create replacement content, send a nice email. But does that actually work in 2025? I’ve been doing link building for over a decade — and broken link building has changed. In this breakdown, I’ll walk you through: - What ChatGPT got right ✅ - Where it totally missed the mark ❌ - Why broken link building used to work How I’d approach it today — using automation, filters, and scale 👉 If you’re doing your own outreach or want smarter systems, check out OutreachLabs.com 👉 Want to see how we’re scaling link prospecting with AI? Visit Linkomatic.ai Subscribe for more honest breakdowns and real-world SEO workflows. 00:00 - Intro: Can Broken Link Building Still Work? 00:24 - What ChatGPT Says About It 01:15 - The Basic Steps (According to AI) 02:30 - Using Ahrefs to Find Broken Links 03:48 - Why Most Backlinks You Find Are Junk 04:50 - The Reality: It's More Work Than You Think 05:35 - What ChatGPT Misses Completely 06:17 - What You Need to Offer to Get a “Yes” 07:03 - Common Myths Debunked 08:10 - The Brutal Truth About Success Rates 09:35 - Does Broken Link Building Even Make Sense Now? 10:26 - A Better Approach: Scale + Automation 11:28 - What I’d Do Instead (Real Process) 12:11 - Outro + What’s Next