When YouTubers Promoted a Broken Game

CONNECT WITH THE KINGERD: Support Through Patreon: https://www.patreon.com/TheKingerd Support Through YouTube: https://www.youtube.com/channel/UCGjZlxsCYIkbpg4m3P3nhGg/join Second Channel: https://www.youtube.com/channel/UC4qcgLPQ1j9HcwDRIKPAT_Q Twitter: https://twitter.com/TheKingerdYT __________________________________________________________________ Promotion deals between gaming studios and YouTubers can be a great source of revenue for the YouTuber, but they can also erode the relationship between the creator and their audience when they go wrong. Let's evaluate what happened when three YouTubers, The Act Man, AngryJoe Show, and BigfryTV, took a sponsorship deal to promote Payday 3, a game that was broken upon its release. __________________________________________________________________ LINKS TO VIDEOS: The Act Man: Payday 3: https://www.youtube.com/watch?v=3olv16IBAAs&t=21s Decline of Blizzard: https://www.youtube.com/watch?v=1G6oRuu9tLg Battlefield 2042: https://www.youtube.com/watch?v=2hUx5DZNT94&t=129s Cyberpunk 2077: https://www.youtube.com/watch?v=QNCuypF0cu8&t=160s MW2: https://www.youtube.com/watch?v=fxnInAa6aRs&t=266s Response to Controversy since This Video Was Uploaded: https://youtu.be/R1ZVZppgsR8?si=S1LQtEGBpRSI2b2c Bigfry TV: Payday 3: https://www.youtube.com/watch?v=Arr-LM4GNgs&t=328s Payday 3 Response: https://www.youtube.com/watch?v=c7JwMvYThwU&t=394s AngryJoe Show: Payday Video 1: https://www.youtube.com/watch?v=qfneuF10ymM&t=136s Payday Video 2: https://www.youtube.com/watch?v=RjqqO4tDiig Starfield: https://www.youtube.com/watch?v=CLz4xIVFmxI&t=3415s Dead Island 2: https://www.youtube.com/watch?v=AZi2z0FGedc&t=146s __________________________________________________________________ TIME STAMPS: 0:00 The Sponsorship Strategy 02:19 The YouTubers 04:36 The Arrangement 06:17 Pre-Launch Sponsorship 07:28 The Launch 08:21 Post Launch Sponsorships 10:03 The Backlash 12:36 Creator Response to Backlash 17:14 Why It Matters 18:57 How to Make Sponsorships Work ___________________________________________________________________ #gaming #moderngaming #videogames #gamingcommunity #gamer #payday3