What makes a short commercial video successful?

Here's where I know, did, questioned and learned about creating a short commercial video ✌️ ________________________________________________________________ COMMERCIAL ADS referenced in the video An ad for a health care company: https://youtu.be/REcZopXwOXo An ad for Metro Trains Melbourne: https://youtu.be/IJNR2EpS0jw I'm teaching 3D Motion Design on Patreon: http://www.patreon.com/figandlight My Lighting Online Course: https://www.figandlight.com/lighting-course INSTAGRAM: https://www.instagram.com/figandlight 0:00 - Intro 0:38 - "There can't be competition because..." 1:38 - The goal of any product video or commercial 2:11 - What exactly determines a great product video? 3:47 - 4 Common traits of a memorable commercial 5:41 - How to tell a relatable story within 30 seconds 8:45 - Pacing 13:01 - The final edit 13:35 - Comparing with the first version 14:07 - If there's anything to take away from this video.... Tools I generally use: Saw horses: (Amazon) https://geni.us/n3Bz White plexiglass: (Amazon) https://geni.us/U6TPMnW DIY Food Photography Surfaces: @Hijabs and Aprons White tri-fold fill card: (Amazon) https://geni.us/pXMxxd C-stand: (Amazon) https://geni.us/egIGW9 Camera Mount Adapter for C-Stand: (Amazon) https://geni.us/rojAA Large V-flat: (Amazon) https://geni.us/JbRQ Diffusion roll: (Amazon) https://geni.us/thaq Godox Sl-60W: (Amazon) https://geni.us/BRbinR Tripod: (Amazon) https://geni.us/wkzmA Phone clamp: (Amazon) https://geni.us/WfXl Godox stripbox: (Amazon) https://geni.us/HiqSLdI Music I use for Youtube videos: https://bit.ly/2TEza2Y Microphone I use for my videos: (Amazon) https://geni.us/d4Gc Main Continuous Light: (Amazon) https://geni.us/Bcsf