What is GEO (Generative Engine Optimization)?

Generative AI is changing the way people search for information, and businesses need to adapt their content strategies to stay visible. In this video, we break down: ✅ What Generative Engine Optimization (GEO) is ✅ How it differs from SEO ✅ The key strategies to optimize content for AI search like ChatGPT, Perplexity, and Google AI Overviews ✅ The role of structured data, brand visibility, and entity optimization ✅ New metrics for measuring AI-driven search success If you want your brand to be found in AI-powered search engines, this is a must-watch! 🎯 🔔 Subscribe for more insights on AI, search, and digital marketing! 💬 Drop your thoughts in the comments below—let’s discuss the future of search together. Timestamps: 00:00 Intro: What is Generative Engine Optimization (GEO)? 00:07 Why GEO matters & how search is evolving 00:24 SEO vs. GEO: Key differences & new opportunities 00:46 The rise of AI-powered search (ChatGPT, Perplexity, Google AI Overviews) 01:28 How businesses can optimize for AI-driven search 02:39 Understanding AI search engine models & their differences 05:05 New GEO metrics: Brand visibility, AI mentions & search influence 07:13 Search behavior shifts: How people find content today 08:25 SEO strategies that still apply to AI search 09:06 The importance of structured data for AI indexing 10:10 How authority is calculated in AI search 10:31 User experience & engagement in AI-driven search 11:17 Should you optimize separately for each AI search model? 12:04 Final thoughts: How to future-proof your search strategy 13:12 Outro: Like, Subscribe & Join the Conversation!