What Does a Product Owner Do? Roles and Responsibilities

What Does a Product Owner Do? A product owner is a product development team member who ensures that each product delivers the maximum value to the user. They usually hold the central position in each product development cycle. Additionally, they have the ability to operate in various roles within a cross-functional team. An agile product owner can take on several roles in a scrum development capacity. Some of these roles are: -Business strategist -User-centric product designer -Customer analyst -Market research manager -Project manager -Development team lead Additionally, a product owner may also be required to ensure task management best practices in order to maintain agile methodology during development. Product Owner Job Description: 4 Primary Product Owner Responsibilities As mentioned, a product manager can sometimes be required to fill several roles, especially if the product calls for hands-on input from a singular expert. However, the 2021 product owner job description has 4 key responsibilities that anybody in this position has to fulfill. Let’s take a look at these primary product owner responsibilities 1. Defining Project Vision An agile product owner has to run point on the product development team from a strategic perspective. A qualified product manager has high-level knowledge of product development goals and it is their responsibility to communicate those goals to the rest of the team. Since they are the point person on the product team, they need to communicate with all the stakeholders, including the customers, development team, and business managers. This is to make sure that everyone involved in the product concept and lifecycle is up to speed on the product goals, and that those goals are in line with the business objectives. In order to define the product vision, a product owner has to: -Maintain a cohesive and singular vision regarding the product -Adapt to the fast-paced and flexible nature of agile product development -Keep the stakeholders on the same page -Create an actionable product roadmap -Ensure the feasibility of the product with respect to business objectives You can learn more about this role here: https://producthq.org/product-owner-job-description/ If you're looking to take your product management career to the next level with a PM certification, then go here: https://producthq.org/ Subscribe to our YouTube channel here to keep up with everything product management: https://bit.ly/2WpAxY7 Connect with me here: LinkedIn: https://www.linkedin.com/in/joshua-fechter/ Twitter: https://twitter.com/joshfechter5 Instagram: https://www.instagram.com/joshua.fechter/ #ProductOwner #WhatDoesaProductOwnerDo #ProductHQ #JoshFechter