UX Research Analysis: From Data to Insights

Struggling with UX research analysis? Not sure how to turn your data into key insights? This video walks you through a step-by-step process for conducting qualitative UX research analysis. Learn how to code and tag the data, avoid common analysis traps, and develop meaningful themes from user interviews and usability tests 00:00 - Intro and Research Goals 1:21 First Steps in Analysis: Coding and Tagging 3:14 Tools for UX Research Analysis 4:17 Zooming In: Identifying Quotes and Patterns 8:10 Zooming Out: Synthesis and Developing Themes 10:15 Avoiding Common Analysis Traps #uxresearch #uxr #ux RESOURCES TO GO DEEPER: https://www.nngroup.com/articles/thematic-analysis/ 🔔 SUBSCRIBE if you want even more content related to user experience! Disclaimer My opinions are my own and may not reflect that of my employer