Using ChatGPT o3 to Plan our 2025 Marketing Campaign

*Want to know which AI marketing trends will matter in 2025? Click here: https://clickhubspot.com/egc* Ep. 321 How much time could you save if your creative team could generate weeks’ worth of campaign assets in just an hour? Kipp and Kieran dive into the game-changing impact of OpenAI’s new o3 model for marketing teams, and why AI-generated creative is about to upend everything you thought you knew about fast, personalized content. Learn more on 5 non-obvious ways to use o3 for marketing, breakthroughs in rapid creative prototyping and testing, and the hidden superpowers of ChatGPT’s new memory and library features that make brand consistency and iteration effortless—even for the busiest teams. Mentions OpenAI o3 and o4 https://openai.com/index/introducing-o3-and-o4-mini ChatGPT Pro https://openai.com/index/introducing-chatgpt-pro DALL·E https://openai.com/index/dall-e-3 Sora https://openai.com/sora Time Stamps 00:00 Creative Marketing with OpenAI's Image Model 05:48 ChatGPT Context Update Impact 08:32 ChatGPT's Library Tool: A Marketer's Game Changer 09:46 Personalized Marketing at Company Level 13:10 OpenAI's Image Library Feature 17:07 Image Variations Issues Persist 22:23 Leverage AI for Creative Marketing 25:30 AI Skepticism Misguided 26:38 Creative Uses of AI Models Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Host Links: 📲Kipp Bodnar, https://twitter.com/kippbodnar 📲Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. About the Show Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.