Use D2C Tactics to Supercharge B2B Ecommerce Growth | Brandon DePauw

Use D2C Tactics to Supercharge B2B Ecommerce Growth | Brandon DePauw. Visit Miva: https://www.miva.com/ Subscribe to Miva’s YouTube: https://youtube.com/mivainc?sub_confirmation=1 In this dynamic Camp Miva workshop, Brandon DePauw, Director of Professional Services at Miva, reveals how leading B2B brands are adopting direct-to-consumer (D2C) ecommerce strategies to stay competitive, improve buyer relationships, and future-proof their operations. Packed with actionable insights, Brandon’s session offers a practical framework for creating frustration-free digital experiences, boosting loyalty, and leveraging tools like CRM, AI, and subscriptions to build scalable, self-service storefronts. This is a must-watch for any ecommerce leader looking to apply modern UX principles, automation, and personalization to win in B2B. Miva is the flexible ecommerce platform built for growth-focused retailers, wholesalers, and manufacturers. Whether you're selling one-to-one or at scale, this session gives you the strategic playbook to elevate your ecommerce experience—without sacrificing operational control. ⏰ Timestamps 00:00 Intro – Welcome to Camp Miva and session kickoff 00:33 Overview – Using D2C Tools to Power B2B Growth 01:01 Customer Relationships – Inbound content and trust building 01:47 Page Builder & Blogs – Seamless education and shopping flow 02:15 External Content Channels – Reaching buyers on LinkedIn, YouTube, and Instagram 02:38 CRM & CDP Tools – Automating support and understanding behavior 03:33 Loyalty Programs – Building repeat purchases and membership strategies 04:33 Churn Reduction – How UX drives buyer retention 05:28 Frustration Prevention – Optimize checkout and customer experience 06:06 Mobile Experience – Why B2B buyers expect mobile-first experiences 06:58 Checkout Friction – Form UX, autocompletes, and expectations 07:33 Product Imagery – Why visual quality matters in B2B 07:54 Support Accessibility – Live chat and AI support visibility 08:21 Product Discovery – Navigation, categories, and filters 08:59 Faceted Filtering – Drilling down product results efficiently 09:30 Search Optimization – Good → Great → AI-powered search 10:03 Self-Service Expectations – Empower buyers to help themselves 10:20 PDP Optimization – Videos, specs, inventory, delivery timing 11:46 Unique Product Pages – Using Page Builder for tailored experiences 12:55 AI Chatbots – Prominence and effectiveness in buyer journeys 13:58 Product Subscriptions – Easy, low-friction recurring revenue 14:40 Personalization – Manual vs AI-based recommendations 15:07 Personalized Account Pages – Custom dashboards on login 15:58 Account UX – Reorders, order status, address and payment mgmt 17:10 The Full Experience – Merging content, commerce, and support 18:22 Evolution and Feedback – Proving change to prevent buyer loss 19:02 Final Thoughts – Convenience, confidence, and customer control #Miva #B2BEcommerce #D2CStrategies