Unlock Chicago 2025: The Power of Product Data The Key to Accurate and Impactful Experiences

What does it take to deliver accurate, reliable, and impactful product experiences in today’s fast-moving market? Join us for an in-depth conversation with product experience expert Andrew Cofield who will share his insights on how B2B and B2C companies alike can transform their approach to product data management. Drawing from his extensive experience, Andrew will explore how centralizing product data, streamlining taxonomy, and establishing a single source of truth can enhance internal efficiency and customer trust. Key Takeaways: - Learn how organizations can build a single source of truth to ensure accurate, reliable, and accessible product information across all touchpoints - Discover how automation in taxonomy management reduces errors and frees up resources for strategic initiatives - Gain insights into improving collaboration and reducing operational friction with instant access to trusted product information - Understand the critical role of detailed and accurate product data in fostering reliable and long-lasting customer relationships