In this video, we dive into the ongoing volatility in Google search results following the August 2024 Core Update. Discover how key dates like September 6th, 10th, 14th, and 18th triggered major fluctuations and why many are still experiencing ranking reversals. I also discuss how to track your most important queries, audit content, and adjust to Google’s constant updates. If your site has been affected, let’s talk about it in the comments!
Glenn Gabe's video I mention:
https://youtu.be/zB4hAJ_yBgc
Timestamps:
00:00 – Introduction: Volatility in Google Search
00:25 – Key Dates: September Fluctuations
01:12 – Volatility Tracking Tools
01:55 – Ranking Gains and Reversals
02:28 – Glenn Gabe’s Take on Reversals
03:01 – Impact on Small Businesses
03:42 – Competing in a Turbulent SERP
04:08 – Google’s Silence
04:20 – What You Can Do: Tracking & Auditing
04:52 – Monitoring Key Dates
05:13 – Final Thoughts & Conclusion