Ultimate Google Analytics Tutorial 2025 (Small Business Essentials)

Today in this updated Google Analytics 4 tutorial, I share how to use Google Analytics 4 in 2025. I walk you through everything you need to know to get started with Google Analytics 4. You’ll learn how to navigate through and customize your Google Analytics account. You’ll also learn how to breakdown key reports in order to understand and optimise your business's performance. By learning how to understand the basics you can track your website performance, identify your website user behaviour and measure important activities and events happening on your website. ► This is the video I mentioned in this Google Analytics 4 tutorial for beginners: How to setup Google Analytics 4 on WordPress: https://youtu.be/wfofz9hObjE How to setup Google Analytics 4 on Wix and Squarespace: https://youtu.be/HTWJ48tzp8M How to setup Google Analytics 4 on Google Sites: https://youtu.be/QiPvlznkA7k How to setup Google Analytics 4 on Shopify: https://youtu.be/qeHb4CsVsYU ► Today we navigate through the below chapters for this Google Analytics 4 tutorial for beginners: 0:00 Intro 00:41 Getting started 01:47 Accounts and properties 02:47 Home dashboard 04:53 Realtime overview 05:27 Insights 07:35 Report snapshot 08:19 Customize reports 09:05 Understand traffic 09:31 Page and screens 10:50 Traffic Acquisition 13:10 Purchase journey 16:40 Explore 17:12 Advertising 17:35 Outro ► Are you interested in joining our small business community? Join us to receive actionable tips, tutorials and tools to grow your small business online (Subscribe to our email list) or join our exclusive community here: https://mailchi.mp/71ac3fcdbfdf/stewart-gauld Let me know if you found this Google Analytics 4 tutorial helpful. Also, if you require any help or support, make sure to get in touch with us today. Thanks for watching and enjoy! #googleanalytics