Ubisoft just experienced their break glass in case of emergency moment, but look deeper, and you'll find their situation is more perilous than it looks.
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Sources:
https://bellular.games/ubisoft-are-under-threat-from-their-investors/
https://www.marketwatch.com/investing/stock/ubsfy
https://staticctf.ubisoft.com/8aefmxkxpxwl/5U6140Jg0IaqobyAIIEawC/af3b587a1c81f379d57bc64eefdd0285/PR_Trading_update_25092024_final.pdf
https://x.com/GenePark/status/1838979683410489693
https://x.com/_Tom_Henderson_/status/1791502312306884996
https://www.gamesradar.com/games/assassin-s-creed/assassins-creed-shadows-leaks-a-series-first-base-building-system-and-it-sort-of-reminds-me-of-the-sims/
https://insider-gaming.com/yves-guillemots-internal-memo-to-staff/
https://www.gamesindustry.biz/european-game-sales-down-just-16-during-the-first-half-of-2024-european-monthly-charts
https://www.gamesindustry.biz/uk-video-game-sales-fall-almost-30-in-the-first-half-of-2024
https://www.gamesindustry.biz/circana-reports-10-uplift-in-us-game-spending-but-admits-this-will-continue-to-be-a-difficult-year
00:00 The Shareholder Meeting
02:17 A Business Model Gutted
03:32 A Pipeline On Fire
09:55 The Plan to Decimate Ubisoft