Turn pricing perceptions into decisions with Van Westendorp and Gabor-Granger modeling | Webinar

Some say that understanding customers’ evident willingness to pay for products and services is considered the most important form of market research you can conduct. With that said, many researchers and business people worry that the products and services they sell to their customers might be too expensive or even too cheap. Additionally, many don’t even know what the price elasticity of the items that they sell is. How would you be able to interpret these different dimensions to have the actual value of your products and services come full circle, and to do so without just simply asking your audience to guess a price? Join John Oppenhimer, as he talks with about the power of using Van Westendorp and Gabor-Granger analysis as part of your market research. This webinar will include what each research technique does and when to apply either exercise. You can also understand their advantages and disadvantages, and examples of how each method helps to draw a definitive conclusion. You can use this pricing research to set the course for the future of a product, and even a company.