Track QR Codes (Correctly) with Google Analytics

Learn how to track QR codes in Google Analytics. Walk through all of the steps, from setup and testing right through to reporting on the performance of your QR codes. Once you're tracking QR codes correctly in Google Analytics, you will be able to compare the performance of your QR codes to each other and to your other marketing campaigns. Let's get started! YOUR EXTRA RESOURCES: ○ Tracking campaigns in Google Analytics – https://youtu.be/e9nRdQFNXsU ○ Tracking QR codes with Google Analytics (blog post) – https://www.lovesdata.com/blog/google-analytics-qr-code-tracking ○ GA4 Course (paid) – https://www.lovesdata.com/courses/google-analytics-4 JUMP TO A TOPIC: 00:00 Introduction to tracking QR codes 00:40 Steps to track QR codes 01:09 Choose your landing page 01:49 Add UTM parameters 07:49 Create your QR code 09:25 Test your tracking 10:48 Publish your QR code 11:24 Report on performance 14:58 Next steps Join our courses: https://www.lovesdata.com/courses Subscribe to our YouTube channel: http://www.youtube.com/subscription_center?add_user=lovesdata