Toyota's Billion Dollar Mistake Destroyed German Luxury

No single car brand was able to mesh the ‘bank vault’ coachwork of a Mercedes, with the ride quality of a Rolls-Royce The power of a muscle car with the durability of a Hilux. The road manners of a BMW, at import commuter pricing. Until this one came along. This is the story of how the most risk averse car maker bet it all - risked EVERYTHING… to do what their competitors thought was impossible, and build a new car - a new BRAND that would in turn unveil some of the highest quality automobiles the world has ever seen. This is the story of Lexus. - The billion dollar gamble. #lexus #toyota #carhistory Learn How To MAKE MONEY Buying Your Next Car For FREE - https://bit.ly/FREEICSWORKSHOP Join The Ideal Fam - http://bit.ly/IdealMembership Business Inquiries: [email protected] Our best videos aren't out yet! Subscribe so you won't miss a thing! ►Subscribe HERE: http://bit.ly/IdealCarsYouTube ►Follow us on Facebook! https://www.facebook.com/idealcarsofficial/ ►Snag An Ideal Shirt Or Slap! https://bit.ly/IdealMediaShop ►Follow Our Instagram! - http://bit.ly/IdealCarsInsta ►Join The Ideal Car Strategies - http://bit.ly/IdealCarStrategies130 Ideal Cars is at the center of shifting the way next generation car enthusiasts buy, drive and enjoy Ideal Cars! Life's Short. Learn How To Drive Ideal Cars - http://bit.ly/IdealCarStrategies130 CHECK OUT AND BUY ALL OUR GEAR: https://www.amazon.com/shop/idealcars 00:00 Introduction 00:40 Chapter I 02:00 Chapter II 03:35 Chapter III 04:49 Chapter IV 08:24 Chapter V 10:35 Chapter VI