Learn from other Related BlueHat SEO Case Studies:
- Helpful Content Update and Perspectives: Topical Authority SEO Case Study with 4x Growth:
https://www.youtube.com/watch?v=Ndxi9B4UGDU&t=1262s
- Rank Better with Topical Authority: SaaS SEO Case Study with Helpful Content System (11x Growth):
https://www.youtube.com/watch?v=wDHMrtYNX44&t=1266s
- Rank Higher on Google with Helpful Content System (Update): 8x Growth with Topical Authority:
https://www.youtube.com/watch?v=9FafoxySusg&t=1s
Background of the SEO Case Study:
The Programmatic SEO Case Study involves a document template creation process for the query template to increase the collective relevance. Collective relevance represents the relevance of a collection of web pages for the collection of certain search queries. The individual relevance might be affected negatively while collective relevance is increased for certain search queries. To increase the collective query relevance, the collection of web pages should have a "relevance pattern" for certain Entity, Attribute and Values. The increased collective relevance for the query pattern is helpful for understanding the semantic search engines.
To decrease the Cost-of-Retrieval the semantic search engines do not create and trigger a different algorithm for every similar web page, or website. Thus, they use similarity between queries and web pages to decrease the cost of evaluation, and ranked, inverted index creation. Thus, even if individually the relevance is decreased, since search engines use "major algorithms" for "majority of web pages, and queries", the overall ranking possibility and score becomes higher.
The Semantic SEO Case Study explains how to create a document template, and deepen, sharpen the context for the web search engine users. To increase the effectiveness of the semantic SEO, the used sentence structures, image placements, and perspective richness matter.
Perspectives are the latest announcement of Google to increase the Search Engine Result Page (SERP) quality for the web search engine users' major and minor search intents, needs and behaviors. Perspective richness involve answers for the same subject and the question for multiple angles. For example, an answer from a teacher point of view, student, or researcher points of views might differ for the same subject. Thus, the questions and, answers should vary in terms of the tonality, contextuality, and connectivity to the different activities. A teacher wants to teach, a student wants to learn, a researcher wants to explore. Thus, the subject of "British" might signal different attributes for "history", "grammar", "literature", and "language history". The perspective richness involves all of these improvements for helpful content update. The helpfulness of a content comes from the uniqueness, and organizational value.
Organizational value is about how the information is connected, and interpreted, presented to the web search engine user. The "Berlin" is the capital of the Germany, and this fact does not change until Germany makes a new capital city. In the context of the "uniqueness", how this information piece is presented, and connected to the other information pieces, with what order, coverage and weight matter. Contextual vectors, coverage, flow, and weighting are related to these types of differences.
Contextual Vector should involve multiple perspectives, angles and organizational formats for increasing the collective relevance. Contextual vectors involve the contextual coverage, flow and weighting. The most important perspective, and connected attribute should be weighted, and prioritized over the others with a proper web page layout.
The Content of the Programmatic SEO Case Study is below:
00:45 Introduction to SEO Case Study
01:25 Ranking Changes and Topical Map
03:24 Contextual Search Case Study
06:58 Understanding Contextual Search
09:45 Understanding Query Paths
15:25 Document and Query Templates
20:00 Context Specifying and Sharpening
21:43 Create Perspective Richness for SEO
22:50 Understand Web Page Layout Optimization
24:15 Adjust Web Page Experience for Helpfulness
25:10 Confidence of Search Engines for Relevance
27:00 Holistic SEO Communities
The Official Website: https://www.holisticseo.digital
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