Measurement may be defined as a process of associating numbers or symbols to observations obtained in a research study. These observations could be quantitative or qualitative.
Tools / Levels of Measurement Scale:
Nominal Scale
Ordinal Scale
Interval Scale
Ratio Scale
NOIR
Check Other videos of Knowledge Stairs on Research Methodology:
Introduction of Research, Definition, Features, Objectives:
https://www.youtube.com/watch?v=450JPz2MR00
Types of Research:
https://www.youtube.com/watch?v=uLRBgBWReOI
Research Proposal:
https://www.youtube.com/watch?v=C4d3n7X2jqc
Research Design:
https://www.youtube.com/watch?v=ITPb9RShdMo
Research Problem, Formulation, Factors, and Process:
https://www.youtube.com/watch?v=Ck9OJUUFgtE
Measurement Techniques: Goodness, Tools and Problems:
https://www.youtube.com/watch?v=2BMGaTyvp0o
Paired Comparison Method of Scaling:
https://www.youtube.com/watch?v=EN9BXh17QoY
Tools of Measurement Scale: Nominal, Ordinal, Interval and Ratio Scale:
https://youtu.be/_rfLH9rCy3U
Objectives of Research:
https://youtu.be/NClMjgg6ySY
Criteria of a Good Research:
https://youtu.be/Gdp1vj2pja8
Features of Research:
https://www.youtube.com/watch?v=K9RTj1c1UZc&t=9s
Pilot Study:
https://www.youtube.com/watch?v=He9gCw8Ak7s
Clinical / Diagnostic Research:
https://www.youtube.com/watch?v=lZYMN0bCpRs
Demand (Need, Want, Desire):
https://www.youtube.com/watch?v=lyMloF5pPJk&t=46s
Research Design:
https://www.youtube.com/watch?v=uZOKWvwgaEk
Law of Demand:
https://www.youtube.com/watch?v=Y9lpVYN_zJg
Nominal Scale:
https://www.youtube.com/watch?v=iFZL07fGqzI
Research Methodology / Business Research Methods
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