Too Many DNS Lookups | Email Deliverability Problems with SPF Records

An issue often associated with managing SPF records is something called ‘Too many DNS lookups’. When the number of DNS queries from your SPF record crosses the 10 lookup limit, the email receivers could skip those lookup terms. This could cause an SPF fail. As a result, the emails sent on your behalf have a higher chance of not reaching your intended receivers due to the missing authentication. It needs no explanation that this has a massive negative impact on your email campaign response, deliverability, and overall marketing activities. But how do you even get Too Many DNS Lookups? We, Lester and Sheep, will tell you all about it in this video. 0:00 Introduction 0:45 Too Many DNS Lookups 3:18 What is the problem? 3:53 The usual ending Would you like to learn even more about this problem and the solution? Lester wrote an article that might interest you. Follow this link to read it (currently only available in Europe, but in multiple languages): https://dmarcadvisor.com/too-many-dns-lookups/