Tips for Digital PR on a Small Budget with Amelia Selby

In this episode, BuzzStream's Vince Nero chats with Amelia Selby, Head of PR at SEO Travel, about creative ways to get PR results on a limited budget. Whether you're a startup or a small business, this episode is packed with actionable tips. Timestamps:  00:00 - Intro 00:27 - Welcome Amelia Selby, Head of PR at SEO Travel 02:08 - What makes SEO Travel unique? 03:32 - The 100% profit-giving business model at SEO Travel 05:00 - How to do PR for smaller, less-known brands 06:43 - The importance of being quick and offering unique insights 08:15 - Providing anecdotal stories and sparking emotion in your pitches 10:00 - Finding free PR opportunities and platforms 12:00 - Building media relationships and targeting freelancers 14:16 - Creating content hubs for SEO-driven PR 17:00 - Tactics for low-budget PR clients: evergreen content and newsjacking 19:12 - Leveraging free data to build a narrative 22:00 - Creating data-driven PR campaigns on a budget 24:05 - Scraping data with free tools 28:30 - Media databases vs. building your own media lists 32:40 - Differences between pitching UK, US, and international media 38:00 - Free tools and resources for PR and data 41:00 - How to turn data into a PR narrative 🔎 Check out the full post ⁠Read More⁠ 🤝 Our website: ⁠https://www.buzzstream.com⁠ 🌎 Follow us on X: ⁠@buzzstream⁠ ✉️ Subscribe to the newsletter: ⁠https://www.buzzstream.com/newsletter⁠ 📢 Subscribe to our Podcast: On Spotify: https://open.spotify.com/show/1DYD9IdKbALuWtlCs1IJVI On Apple Podcasts: https://podcasts.apple.com/us/podcast/buzzstream-podcast/id1737236314