Tips and Tricks to Focus Group Moderation

This module is a continuation of our discussion on focus groups as a qualitative methodology to provide you some tips and tricks on conducting a focus group. By the end of this video, you will be able to: 1. Explain the characteristics of a good focus group moderator 2. Describe why good moderation is essential to qualitative research 3. Identify several tips and tricks to successful group moderation Additional Resources: Community toolbox: https://ctb.ku.edu/en/table-of-contents/assessment/assessing-community-needs-and-resources/conduct-focus-groups/main We also found this video helpful for more information: https://www.youtube.com/watch?v=xjHZsEcSqwo&feature=youtu.be About the Lecturer: Kera Beskin Kera Beskin currently works as a program manager at the American Academy of Pediatrics supporting CDC & HRSA grants focused on increasing HPV vaccination, breastfeeding rates, oral health screenings. Kera holds masters degrees in both public health and business administration. During her master’s program, Kera conducted qualitative research around HPV vaccination and bladder health. Prior to graduate school, she worked as a Peace Corps volunteer internationally in Turkmenistan for two years and domestically as a Peace Corps recruiter for three years. She holds a bachelor's degree in Social Work and grew up on a 3,000 acre farm in rural Minnesota.