I didn’t know cold email could work like THIS

CONNECT WITH JEAN-MICHEL👇 Check out https://www.rapidproductgrowth.com/ 👋 Who am I? Hi, I'm Stéphane, Curious marketer and independent consultant. (French, if you haven't noticed) Description: In this video, I’m having a really insightful conversation with Jean-Michel Moreau about cold email—what actually works when you’re trying to reach e-commerce brand owners. We talk about why cold email isn’t about tricks or pretending you’ve done hours of research, but about offering something people already want. We cover how to approach cold outreach without pushing a product right away, and instead focusing on starting real conversations that lead to sales. We also discuss different ways to bring value, like inviting people on a podcast or asking them to contribute to a report, and how that opens doors. Plus we go into the tech side—building your leads list, setting up your cold email system, making sure you’re not landing in spam. If you’re running an agency, consulting, or just curious about using cold email to connect with high-level e-com founders, I think you’ll find this useful. 🔗Tools (contains affiliate links) Make.com: https://www.make.com/en/register?pc=stephfrance Templated (static ads creation): https://hi.switchy.io/templated Typeform (Quiz): https://typeform.partnerlinks.io/d8cao7ifvpc9 Tally (Quiz): https://tally.so/ Systeme.io (Funnel & Landing page): https://systeme.io/?sa=sa0002704595877dbd6bea03d606af6dad30a47d73cd ⌚️Timestamps: 00:00 - Unlocking the secrets of cold email success 07:42 - Why most cold emails fail (and how to stand out) 15:11 - The power of fun: how playful emails get replies 22:38 - Zero in: crafting your perfect target audience 30:04 - Building a golden leads list without wasting time 37:50 - Avoiding the spam folder: pro email setup tips 45:18 - Irresistible offers: podcasts, reports & smart hooks 52:46 - Turning conversations into high-ticket sales