In today's episode of Limitless with Ishan, I’ve got 4 amazing entrepreneurs who have built India’s fastest growing fashion brands.
Sumit Jasoria, founder of Newme; Siddharth Dungarwal founder of Snitch; Shlok Srivastava, aka, Tech Burner, founder of Overlays; and Sanchit Kalra, founder of Urban Needs.
This massive podcast explains everything you need to know to start a fashion business today.
From operations, pricing strategies, to shifts in consumer behavior, how luxury brands make money, whether sustainable clothing actually matters for the consumer, and much more.
You'll learn about the biggest secrets and strategies used by H&M, Zara, Rolex, and many more.
So make sure to watch the video till the end and take notes.
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CHAPTERS
00:00 Building for Women's Fashion
04:01 Who is San Kalra
04:52 The Birth of Urban Needs
06:10 TechBurner's Overlays Clothing Brand
12:17 Problem with Building in Public
12:39 Common Scams
17:04 Indian Consumer Mindset
20:21 Women's Brand Built by Men
24:53 How to Spot Trends
26:32 The Processes in a Clothing Brand
27:39 Influencer-led Brands
28:59 Personal Branding and Ambassadors
31:31 Made in India Trend
32:49 Aman Gupta and Boat
33:19 Siddharth: Before Shark Tank India
39:32 Snitch Focussing on Men's Fashion
41:50 Fashion Business for Beginners
43:38 Indian Fashion Industry in 2024
47:56 NewMe's 90 Minute Delivery
49:04 Complications in Women's Fashion
50:03 How to Price Your Products
54:24 Snitch Pricing Strategy
58:23 Overlays: Pricing Strategy
01:03:13 Importance of Strong Focus
01:09:49 TechBurner: I Dont Believe in Trends
01:11:17 Do Overlays Customers know TechBurner?
01:13:39 The Change in Indian Mindset
01:15:32 NewMe Pricing Strategy
01:22:14 Opening Offline Stores
01:25:48 Unit Economics of a Snitch Offline Store
01:31:21 Women Buying Patterns
01:33:23 Online vs Offline
01:37:35 Building Unconventional Retail Store
01:40:20 Number of Washes and Quality
01:47:02 Why is Zara Winning?
01:48:22 Sanchit's experience with H&M
01:49:47 The Zara Office in Spain
01:50:59 "Made in Country" Labels
01:58:23 Impact of SHEIN Coming to India
02:00:53 100% Sustainable Fashion & Environment
02:10:04 Should you Start a small Fashion Brand?
02:14:17 How do Luxury Fashion Brands operate?
02:16:51 How Rolex sell luxury watches
02:22:07 Why People Buy Luxury Clothes?
02:28:44 MUST WATCH Documentary
02:31:46 Micro vs Macro Trends
02:33:54 Snitch AFTER Shark Tank India
02:42:58 Advice for Entrepreneurs
02:48:32 Conclusion
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