The "What-the-Hell" Effect

If you struggle with food, you may have noticed it seems like you're either on your plan or off your plan and there's very little middle ground. This is due to what psychologists call the "What-the-Hell" Effect. Learn more in this week's video blog. FOR THIS VIDEO BLOG and MORE: http://brightlineeating.com/2015/09/the-what-the-hell-effect/