The Sony Story: When Enthusiasm Changes the World

In this video, I will talk about Sony, a company founded in post-war Japan by two young enthusiasts. Akio Morita and Masaru Ibuka started with rice cookers and went on to become the world's most recognizable brand, working in almost every field of audio, video and multimedia. Become a channel sponsor and you'll get access to exclusive bonuses. Read more: https://www.youtube.com/channel/UC7OV9yXOjFEkUxKP3dhTUbA/join 00:00 How it all began 03:18 The Sony brand was born 04:49 The first breakthrough products 07:44 Black & Silver 08:55 Trinitron 09:30 70s - Business expansion and the first Sony Walkman player 12:00 The beginning of the HDTV era 13:13 MiniDisk and PlayStation 14:50 Digital era 15:47 2000s: Flat TVs and HD video 18:05 2010s and achievements of the last years: 4K, 8K and 360 Reality Audio and