The Science of Why Customers Buy

Discover the hidden psychology behind every purchase decision with the Customer Forces blueprint. LINKS IN THE VIDEO: 🚀 Take my 30-day Business Model Design Challenge: https://www.leanfoundry.com/bmd/challenge?utm_source=youtube&utm_medium=video&utm_campaign=bmdc&utm_content=YgQbJjookYU 📖 Take my free Just Start course: http://leanfoundry.com/juststart?utm_source=youtube&utm_medium=video&utm_campaign=bmdc&utm_content=YgQbJjookYU OTHER RESOURCES 📖 Check out the book Running Lean: https://leanfoundry.com/books/running-lean?utm_source=youtube&utm_medium=video&utm_campaign=bmdc&utm_content=YgQbJjookYU 📖 Check out the Lean Canvas: http://leanfoundry.com/tools/lean-canvas?utm_source=youtube&utm_medium=video&utm_campaign=bmdc&utm_content=YgQbJjookYU MY FREE NEWSLETTER: 📈 Free Weekly Early-stage Strategies and Tactics for Launching and Growing a Startup: https://www.leanfoundry.com/newsletter?utm_source=youtube&utm_medium=video&utm_campaign=bmdc&utm_content=YgQbJjookYU WHO AM I? Hi - I'm Ash. I help early-stage founders everywhere raise their odds of success through a battle-tested framework I’ve been curating for the past 10 years. These playbooks are taught at many top startup accelerators and university programs worldwide. I’m the author of two best-selling books (Running Lean and Scaling Lean) and the creator of the popular 1-page business modeling tool: Lean Canvas. Life’s too short to build something nobody wants. I'm the author of two best-selling books (Running Lean and Scaling Lean) and the creator of the popular 1-page business modeling tool: Lean Canvas. Life's too short to build something nobody wants.