#thatamazonadspodcast #amazonppc #amazonads #TheNewAmazonAIImageGeneratorsAreAWFUL
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CHAPTERS:
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00:00 - Introduction and Focus on Amazon's New Image Generator
00:37 - First Test: A Camping Hammock
03:13 - Amazon's Output: Cartoonish Nightmares and a Floating Hammocks
06:19 - DALL·E Comparison: Noticeably Better but Still Imperfect
07:18 - Tweaking Prompts and Dimensions; Observations on AI Progress
09:42 - Tennis Racket Test and Emerging Text Recognition
10:37 - Text-Handling Progress and Amazon’s “Sticker-on-Background” Problem
11:32 - Dog-Toy Misfires and the Slow March Toward Usable AI Creatives
12:20 - Pet-Supply Fiascos and the “Giant Box in the Backyard”
14:09 - Why Real Lifestyle Images Matter—and Amazon’s Still Misses the Mark
16:00 - Hydro Flask Trial, “Deep Research,” and Amazon’s Video Builder
17:25 - Tool Fatigue and a Humorous Shutdown
18:07 - Business Performance Insights: A Practical Glimmer of AI Utility
19:21 - Strengths and Limitations of Amazon’s Analytics AI
20:36 - The Future: Causal Insights and AdLabs’ Vision for an AI Auditor
22:29 - Dreaming of Context-Aware Diagnostics and Episode Wrap-Up
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Episode 94 of That Amazon Ads Podcast reviews the new Amazon AI Images Generator, which turns out to be awful. Andrew and Stephen test the in-platform image generator on several products and find it mostly pastes the main product photo onto awkward backgrounds, delivering far poorer results than the same prompts run through DALL·E. They stress that effective lifestyle creatives must place the item in a believable context and note Amazon’s tool is “years behind.” A brighter spot is Amazon’s AI-driven Business Performance Insights panel, which quickly summarizes year-over-year sales and traffic, though it still lacks deeper context and custom-date flexibility. They close by envisioning a future AI that can automatically diagnose conversion drops, factoring in competitors and account nuances, and invite listeners to suggest further AI experiments for upcoming episodes.
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