The Messiest Skincare Brand In Sephora - The Irresponsibility Of Drunk Elephant - Behind The Beauty

Instagram - james_s_welsh Nail Instagram - @neophyte_nails Nail YouTube - @neophyte Nails DRUNK ELEPHANT: A Timeline of Controversy and Questionable Practices Drunk Elephant skyrocketed to fame as one of the fastest-growing skincare brands in history, only to face a dramatic fall from grace. In this video, we dive deep into the brand's tumultuous journey—from its controversial beginnings to its current reputation. Join me as we explore the brand’s questionable marketing tactics, ingredient fear-mongering, social media blunders, and legal battles. Chapters: 1. Founding of the Brand: Discover how Tiffany Masterson's personal skincare struggles led to the creation of Drunk Elephant and its 'clean' philosophy. 2. Early Success & Rapid Rise: Learn about the brand's initial popularity, bolstered by Instagram-friendly packaging and direct consumer engagement. 3. Product Expansion & Initial Controversy: The cracks begin to show as the brand's aggressive stance on certain ingredients sparks debate among skincare experts. 4. Acquisition by Shiseido: Delve into the $845 million acquisition by Shiseido and what it meant for Drunk Elephant's future. 5. *Backlash Over Social Media Conduct: Uncover the brand’s controversial social media behavior, including the infamous Glossier incident. 6. Legal & Ethical Concerns: From lawsuits to ethical issues, we discuss the legal challenges and ethical criticisms Drunk Elephant has faced. 7. Continued Decline In Reputation Explore how changing consumer expectations and repeated controversies have eroded the brand’s once-stellar reputation. Including the viral Sephora Kids trend that did their reputation no good. Whether you're a skincare enthusiast or just curious about the rise and fall of this once-beloved brand, this video will give you all the insights you need! 🔔 Don't forget to like, subscribe, and hit the notification bell for more deep dives into the beauty industry! Sources - Wikipedia - Drunk Elephant https://en.wikipedia.org/wiki/Drunk_Elephant Drunk Elephant - Our Philosophy https://www.drunkelephant.com/20221026-clp-our-philosophy.html Get The Gloss - Tiffany Masterson Interview https://www.getthegloss.com/beauty/founder-of-drunk-elephant-tiffany-masterson CNBC - Story of the Company Name https://www.cnbc.com/2024/04/30/drunk-elephant-founder-tiffany-masterson-when-to-trust-your-gut.html Fashion Monitor - Why Everyone Loves Drunk Elephant https://www.fashionmonitor.com/blog/kz/why-does-everyone-love-drunk-elephant Forbes - Acquisition by Shiseido https://www.forbes.com/sites/chloesorvino/2019/10/08/hot-skincare-brand-drunk-elephant-sells-for-845-million-minting-founder-a-fortune/ Global Cosmetics Industry - Shiseido Acquisition Analysis https://www.gcimagazine.com/brands-products/news/news/21871600/analysis-why-shiseido-is-acquiring-drunk-elephant Vogue Business - Why Shiseido Bought Drunk Elephant https://www.voguebusiness.com/beauty/shiseido-acquires-drunk-elephant-millennial-skincare Conscious Bunny - Is Drunk Elephant Cruelty-Free? https://consciousbunny.com/is-drunk-elephant-cruelty-free/ Medium - Downfall of Drunk Elephant https://medium.com/@ajesquibel2016/the-downfall-of-drunk-elephant-b8dc7f48e1cb#:~:text=Today%2C%20Drunk%20Elephant%20is%20owned,to%20bypass%20China's%20skincare%20testing The Cut - Drunk Elephant Burner Account https://www.thecut.com/2018/02/drunk-elephant-glossier-instagram.html Glamour - Tween Obsession With Drunk Elephant https://www.glamourmagazine.co.uk/article/kids-obsession-drunk-elephant-skin-care Vogue - Drunk Elephant UK Launch https://www.vogue.co.uk/article/drunk-elephant-uk-launch Green Matters - Why Drunk Elephant Lost Its Cult Following https://www.greenmatters.com/news/drunk-elephant-controversy Cosmetics Business - Drunk Elephant Sued In Patent Lawsuit https://cosmeticsbusiness.com/l-or-al-sues-drunk-elephant-over-patent-infringement-149100 The Fashion Law - Drunk Elephant Lawsuit Settled https://www.thefashionlaw.com/loreal-and-drunk-elephant-settle-suit-over-patent-infringing-vitamin-c-serum/#:~:text=Image%20%3A%20Drunk%20Elephant-,L'Oreal%20and%20Drunk%20Elephant%20Settle%20Suit%20Over%20%E2%80%9CPatent%20Infringing,after%20the%20case%20was%20filed Smalltown Beauty Addict - No Longer Supporting Drunk Elephant https://smalltownbeautyaddict.wordpress.com/2020/06/13/why-were-no-longer-supporting-drunk-elephant-june-2020/