This is the second part of a four part series on the history of the My Scene range of Barbie dolls. Let's take a look at how Mattel expanded the brand into new markets and media spaces. Also, we'll see how the line was brought up in a legal case between MGA Entertainment and Mattel
Series Playlist:
https://www.youtube.com/watch?v=KvAPXxv5i28&list=PLjiNRBWzap1Rem2Wm3imUjoEZFgtM3XTj
Timestamps:
00:00 - Intro
00:15 - Jammin’ in Jamaica
02:54 - Gettin’ Ready
04:29 - Heartbreakers, Feelin’ Flirty
04:59 - Latin America Exclusive Webisodes, Dolls
06:16 - Mattel Files a Lawsuit Against Carter Bryant
07:39 - Shopping Spree
08:27 - Masquerade Madness
09:40 - Happy Meal Toys
09:51 - Dressed to Impress, Styling Heads, Fashion Packs
10:04 - Carter Bryant Files Counter-Claim, MGAE Gets Involved
10:39 - Miami Getaway
11:06 - Club Birthday
12:04 - Day & Nite, My Design Scene
13:01 - Teen Tees, Styles to Go, Styling Friend
13:28 - MGA Entertainment Calls My Scene a “Copycat”
14:17 - Swappin’ Styles
14:43 - Secret Locker
15:02 - Latin America Webisodes Season 2
15:25 - My Scene Goes Hollywood
16:55 - My Bling Bling and A New Era
17:43 - End Card
Image/Video Credits:
https://haveyouhearddolls.tumblr.com/post/684349759657525248/the-history-of-my-scene-barbie-dolls-part-2
Music Credits:
- Time to Spare - An Jone
- Guitar House - josh pan
- Brooklyn and the Bridge - Nico Staf
- Rest Easy - Vans in Japan
- City Blocks - TrackTribe
- Poppin Off The Rip - RAGE
- Battle Royale - Au.Ra
- City Night Lights - Bad Snacks
Copyright Disclaimer:
Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship and research.
Barbie, My Scene, and associated characters are the property of Mattel.
Bratz, and associated characters are the property of MGA Entertainment.
#myscenebarbie #myscene #mattel