The History of My Scene Barbie Dolls | PART 1 : Mattel Fights Back (2002 - 2003)

Have you heard about the My Scene range of Barbie dolls. In this first part of this multi-part series, we will be looking at the origins of this line. Series Playlist: https://www.youtube.com/watch?v=KvAPXxv5i28&list=PLjiNRBWzap1Rem2Wm3imUjoEZFgtM3XTj Timestamps: 00:00 - Series Intro 00:32 - Lily Martinez and Mattel's Situation 02:53 - My Scene Design and Influences 04:43 - First Edition 07:11 - Webisodes 08:01 - Spring Break Collection and Merchandising Galore! 09:05 - Meet the Guys 09:28 - Back to School Collection 09:56 - Night on the Town Collection 10:51 - Chillin' Out Collection 11:14 - The Bratz Battle 12:10 - Hangin' Out Collection 13:47 - Cruisin' In My Ride Collection 14:06 - Bye, Bye Bryant and Ellis X Delancey 14:22 - Vespa, Target, and Auction Dolls 14:44 - Mattel's Ambitious Plans and Analysts' Concerns 15:58 - To Be Continued and End Card Articles Cited: - You Don't Own Me by Orly Lobel: https://wwnorton.com/books/You-Dont-Own-Me/ - "As It Remakes Itself, Mattel Does Same for Barbie", NY Times: https://www.nytimes.com/2002/11/09/business/as-it-remakes-itself-mattel-does-same-for-barbie.html -"Barbie gets hipper, trendier to fight the competition", USA Today: https://usatoday30.usatoday.com/money/industries/manufacturing/2002-11-22-fashion-dolls_x.htm - "Barbie gets Britney-fied for the tween set", Strategy.ca: https://strategyonline.ca/2003/01/27/think-20030127/ - MGA Trade Secret Claims: https://www.thefashionlaw.com/bratz-maker-mga-wants-to-revive-its-1-billion-trade-secret-misappropriation-suit-against-mattel/#:~:text=MGA%20initially%20proved%20successful%20with,stealing%20trade%20secrets%20from%20MGA - Auction Dolls: https://mobile.twitter.com/M0DELMUSE/status/1501485124688486401 Image/Video Credits: https://haveyouhearddolls.tumblr.com/post/679116994678816768/the-history-of-my-scene-barbie-dolls-part-1 Music Credits: - We Dance - Coyote Hearing - The Receiver - Letter Box - Night Time - Underbelly & Ty Mayer - Hannon - Jeremy Black - Enchantee feat. Mr. Stabalina - Slynk - Clean and Dance - An Jone - Music by alfredo - Vapor County - https://thmatc.co/?l=B357A282 - Music by alfredo - Bounce - https://thmatc.co/?l=A692CAC9 Copyright Disclaimer: Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship and research. Barbie, My Scene, and associated characters are the property of Mattel. #myscenebarbie #myscene #mattel