The History of Flavas: Mattel's CONTROVERSIAL Hip Hop Dolls (2003)

Have you heard about Flavas, the short-lived, hip hop themed fashion doll line by Mattel? In this video, we will dive into the financial and creative crisis at Mattel that led to the creation of these dolls, their rushed release, and the backlash they received that led to their cancellation. Timestamps: 00:00 - Intro 00:30 - Changes at Mattel 01:20 - Bratz: A New Competitor 03:12 - Mattel Responds with My Scene and Flavas 06:15 - Flavas are Released 09:12 - Celebrity Connections 10:20 - Backlash 11:36 - Wave 2: Denim & Diamonds, Party 13:24 - Wave 3: Choice Awards 14:13 - A Case of Colorism? 14:60 - Fashion Packs 15:22 - Cancelled in a Year 16:41 - Conclusion - What Went Wrong? Want to learn more? Check out these links: 🎤 https://www.toydirectory.com/MONTHLY/aug2003/flavas.asp 🎤https://web.archive.org/web/20030724112534/http://www.mattel.com/swap_feat/default_flavas.asp 🎤 https://www.wsj.com/articles/SB105848493042402800 🎤 https://www.sun-sentinel.com/news/fl-xpm-2003-07-30-0307290345-story.html 🎤 https://www.newsweek.com/toys-flavas-week-135565 🎤 https://www.latimes.com/archives/la-xpm-2002-feb-08-fi-mattel8-story.html 🎤 http://phillycollector.blogspot.com/2011/11/award-night-tawny-of-flavas-2003.html Music: 🎤 Music by Beats by Egomi - IHOB - https://thmatc.co/?l=F68071E0 🎤 Music by Ryan Little - Seeing Double - https://thmatc.co/?l=B6820101 🎤 Music by Beats by Egomi - Game - https://thmatc.co/?l=9F2AE175 🎤 Anno Domini Beats - Cash Machine 🎤 Music by Peter Lam - Never Knew - https://thmatc.co/?l=709993C1 🎤 Mikos Da Gawd - Here I Come 🎤 Bad Snacks - New Year 🎤 Verified Picasso - The Soup 🎤 TrackTribe - Thumbs On Ones 🎤 The Grand Affair - Bizzie 🎤 Unicorn Heads - The Urban Symphonia 🎤 Otis McDonald - The Fires Copyright Disclaimer: Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship and research. Flavas, Barbie, My Scene and associated characters are owned by Mattel. Bratz and associated characters are owned by MGA Entertainment. #flavas #flavasdolls #mattel