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VIDEO INTRODUCTION:
Coca-Cola and Pepsi are the biggest soft drink rivals in the world, and every year, it feels like a war breaks out between them! From legal cases to marketing strategies, Pepsi and Coke never miss a chance to bring each other down.
The most shocking episode of this business battle took place in 1992, when Coca-Cola used a "suicide strategy" that caused Pepsi a loss of thousands of crores! And this war revolved around a product that Pepsi named "Crystal Pepsi."
This "suicide strategy" was so devastating that in the first year, Crystal Pepsi generated ₹4,000 crores in revenue, but by the very next year, due to Pepsi's mistakes and Coca-Cola's "suicide strategy," Pepsi's condition became so bad that they had to stop producing Crystal Pepsi altogether!
Today, Crystal Pepsi is considered one of the biggest failures in Pepsi's history. So, the questions are:
1. How did this intense battle between Coca-Cola and Pepsi start?
2. How did Coca-Cola use its "suicide strategy" to bring Pepsi down?
3. What mistakes did Pepsi make in haste?
4. And what lessons can we learn from this epic war between Pepsi and Coca-Cola?
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⬇️Our Top 2022 Playlist
Geopolitics:
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Upcoming US Recession Affects Indian Economy -
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Best of Business:
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https://youtu.be/jGT6ob8hV6M
2. Amul -
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3. Haldiram -
https://youtu.be/Z7P-t_yc8gE
4. Malboro -
https://youtu.be/6-tS7-IhCbI
5. Lijjat Papad -
https://youtu.be/EdpoEmifW7M
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✅Study Materials:
https://scholarworks.uni.edu/cgi/viewcontent.cgi?article=1177&context=draftings#:~:text=As%20of%201991,%20Coca-Cola,Manual%2090/91,%20p.
https://www.kantar.com/north-america/inspiration/sport-leisure/how-much-is-a-super-bowl-commercial-and-is-it-worth-it#:~:text=According%20to%20Kantar%20research,%20the,on%20the%20attention%20and%20impact
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#thinkschool #businesscasestudy #geopolitics Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.