The Future of User Research in Product Strategy | CEO at User Interviews

📆 Check out upcoming events: https://prdct.school/events 🤝 Potential Sponsor: Partner with Product School to reach an audience of over 2 million Product professionals: https://prdct.school/4bAwxV4 💼 Get customized training for your Product team: https://prdct.school/4byg4kr Join Carlos Gonzalez de Villaumbrosia, CEO of Product School and Basel Faki, CEO at User Interviews, as he dives into the future of user research and its critical role in product strategy. In this conversation, Basel explores how product teams can effectively integrate user research into their workflows, leverage insights to make data-driven decisions, and continuously improve products to meet evolving customer needs. Whether you're a product manager or researcher, this discussion offers valuable insights on how to make research a core part of your product development process. Timestamps 0:00 - Introduction to Basel Fakuri and User Interviews 👋 2:04 - Understanding User Research: What It Is and Why It Matters 🧐 4:03 - Best Practices for Product Managers in User Research 📝 6:05 - How Product Managers Can Integrate Ongoing Research into Their Workflow 🔄 9:04 - Balancing Internal and External Research Teams ⚖️ 12:44 - The Role of AI in User Research and Its Impact on the Industry 🤖 28:27 - Using User Interviews to Improve Your Own Business 💼 The content of this event is for educational purposes only and does not include any specific facts of the presenter’s current or previous company. The opinions expressed in this event are solely those of the presenter based on personal experiences and do not reflect those of the company the presenter works for. Linkedin: https://www.linkedin.com/school/ Instagram: https://www.instagram.com/productschool/ Tiktok: https://www.tiktok.com/@productschool X: https://www.twitter.com/productschool Product School is the leader in Digital Transformation, Product Training, and Coaching. We work with individuals and organizations around the world to accelerate growth. We accelerate careers with our expert-led training and 1:1 coaching. We drive strategic business results, tying training to strategic business initiatives through our proprietary assessment and custom approach. Product School fuels sustainable growth and competitive advantage.