The Future of Marketing with Jeff Whitlock, Grain

In this episode of Demand Gen Studio we were joined by Grain's CEO, Jeff Whitlock, and Growth Marketer, Cameron Walker. Grain is an innovative platform focused on sales intelligence and AI-powered note-taking, helping teams streamline their workflows and enhance collaboration. Jeff shared his journey in startups and Grain's evolution, as well as its demand generation strategies and what he predicts for the future of SEO and marketing. We hope you enjoy! 0:00 Introduction to Grain and its Team 2:14 The Evolution of SEO 6:39 Content Distribution & Brand Exposure 10:36 Attribution Challenges in Marketing 14:03 Growth Strategies 18:22 Investor Influence on Marketing Decisions 19:39 Aligning Product Features with Target Audience 22:46 Category Creation vs Category Attachment 26:02 Skills for New Marketers 28:46 The Role of AI in Customer Support