The Evolution of Takara's Licca-chan Dolls

Have you heard about Licca-chan? Licca-chan is a Japanese fashion doll that is often considered the Japanese equivalent of the Barbie doll. For more than 50 years, Licca has been a companion for children and collectors alike and has been celebrated for her "kawaii" style. In this video, we will be looking at the history of the Licca-chan doll and its evolution over the past five decades. Timestamps: 00:00 - Introduction 01:23 - Background & First Generation (1967 - 1972) 07:25 - Second Generation (1972 - 1981) 10:32 - Third Generation (1982 - 1986) 14:37 - Fourth Generation (1987 - present) 17:12 - Fifth Generation (1992) 17:50 - Early 90s Struggles 18:29 - Back on Top 20:12 - Post Merger 20:59 - 50th Anniversary and Modern Day 22:09 - Conclusion 22:54 - Ending Screen Media Credits: https://haveyouhearddolls.tumblr.com/post/665858996180303872/the-evolution-of-takaras-licca-chan-media Music Credits: Limo Ride - TrackTribe Float - Geographer Psychedelicacy - Doug Maxwell Take it Slow - SefChol Here Come The Raindrops - Reed Mathis Morpho Diana - Rachel K Collier Mizuki - Bad Snacks Robot Boogie - Quincas Moreira Smile - Slynk Kazoom - Quincas Moreira Time to Spare - An Jone Friday Fugue - Trevor Garrod Copyright Disclaimer: Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship and research. Licca and associated characters are the property of Takara-Tomy. #licca #liccachan #takara