The Death Of The Personal Brand (& The Future Of Creative Work)

You wanted to take advantage of becoming a creator so you could do what you want. It used to be the beacon for people who wanted to avoid robotic and lifeless work. Now, when you try to build an audience, you get trapped. Here's how to stand out, pursue your life's work, and find fulfillment in it all. ––– Kortex ––– Join the Kortex waitlist: https://kortex.co Join the free community (+ free second brain course): https://community.kortex.co KoreNotes template: https://app.kortex.co/public/document/4d9f5da0-79fb-46b2-a006-869d7dc4ee8d ––– My Products ––– My book: http://theartoffocusbook.com Writing & Content: https://2hourwriter.com Marketing You Creative Work: https://mentalmonetization.com Life's Work Masterclass (+ both courses): https://digitaleconomics.school ––– More Content ––– The Koe Letter - the written version of this video: https://thedankoe.com/letters/the-death-of-the-personal-brand-and-what-comes-next/ Listen To The Koe Cast - the audio version of this video: https://open.spotify.com/show/3lZRG3LCFZxKkQVSsCwoyN?si=012980a5fd694608 ––– Socials ––– Twitter: https://twitter.com/thedankoe Instagram: https://instagram.com/thedankoe YouTube: https://youtube.com/c/DanKoeTalks LinkedIn: https://linkedin.com/in/thedankoe ––– Chapters ––– 0:00 Personal Brands Aren't Personal 4:26 Influencers 5:57 Creators 9:30 Personal Brands 10:58 A New Way Of Life, No Label Required 13:56 How To Pursue Your Life’s Work On The Internet 14:44 A Positive Aim For Your Life 16:09 A Way To Attract An Audience 19:04 A Project Turned Into A Product 21:17 Experimentation, Iteration, & Persistence 22:15 How To Set Yourself Apart 23:44 Brand Is An Environment 25:31 Content Is Novel Perspectives 26:45 How To Think With Impact 30:49 Education Is The New Marketing 32:15 Systems Are The New Product #OnePersonBusiness #LifesWork