The BEST DATA Available on Amazon: Search Query Performance

#thatamazonadspodcast #amazonppc #amazonads What is Amazon Search Query Performance? Andrew & Stephen break down how to access and use this first-party data to boost your Amazon PPC strategy. ---------- Get your FREE Amazon PPC bid optimizer: https://adlabs.app/ Join your FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9 ---------- CHAPTERS: ========== 00:00 – Intro 00:52 – Where to access, Who has access and How to access the report 02:15 – How to use Search Query Performance 05:13 – Brand View or ASIN View 10:17 – Seller Central Utilities – Productivity Tools for Amazon Sellers (Chrome Extension) 12:36 – Search Query Performance Dashboard 14:28 – Search Volume Tab 20:10 – Impressions Tab 25:07 – Clicks Tab 31:11 – Add To Cart Tab 31:24 – Purchases Tab 31:42 – Ship Speed Tab 36:22 – Brand Level View Data Tab 38:41 – Search Terms Tab 41:06 – Adding new data to the dashboard 42:50 – Comment SQP 43:43 – The wrap ========== The Best Data Available on Amazon: Search Query Performance In this week’s episode, Andrew and Stephen dive deep into Amazon’s Search Query Performance report, one of the most powerful first-party data sets available to Amazon sellers. They explain what it is, how you can access it, and why it's a game-changer for optimizing your PPC campaigns. Learn how to interpret the essential metrics, gain actionable insights, and use this data to sharpen your advertising strategy. From understanding who has access to the report to its best applications, this video leaves no stone unturned. 👍 Like, subscribe, and hit the bell icon to stay updated on the latest Amazon PPC tips and tools! ========== Seller Central Utilities Chrome Extension: https://chromewebstore.google.com/detail/seller-central-utilities/giemlimlagcjbnoinmedklabpcclbapb?hl=en 🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch Andrew: https://www.linkedin.com/in/andrewbailiff 🎙️Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn. Stay tuned for the next episode, next week, same place!