The Andzen Way: Building a Business That Bounces Back

This episode of The Growth Equation brings you inside the minds of Jason and Brenden, co-founders of Andzen, an email marketing and automation agency with a truly global footprint. Host Tristan Wright explores how they navigated the leap from corporate acquisition to startup life, and how they’ve used data, culture, and emerging tech to drive long-term agency success. Jason and Brenden talk openly about the stress and strategy of running a global marketing agency across Australia, the Philippines, and the US. They reflect on the importance of financial forecasting, the emotional toll of right-sizing during downturns, and how having the right advisors helped them avoid catastrophe. They also discuss the evolving role of AI in marketing—specifically how it’s helping Andzen speed up copywriting, automate documentation, and unlock smarter insights from client data. If you’re interested in AI for agencies, building culture in remote teams, or learning what it really takes to scale a service business, this conversation is a must-listen.