That Crazy Electronic Wedge. The Aston Martin Lagonda Story

The Lagonda is a car that gets strong opinions. When it launched it was all positive. This was a new dynamic car that would lead Britain away from the 70s doldrums, like Concorde and the Intercity 125. But over time people were split. Some still considered it a great design. Some saw it as a massive blunder, and not just its shape. The odd electronic dashboard and awful ergonomics surely consigned this to one of automotive’s worst failures? Time magazine called it one of the “50 worst cars of all time”. But what do they know? The Lagonda was a shot in the arm for Aston in the mid-70s after they ran out of money. So, where did this strange shape come from, why did such a traditional company as Aston go for an all-electronic dashboard, and what came next? Restored Aston Martin Bulldog: https://www.youtube.com/watch?v=T6e9rqJ8lLQ Tyrrell's Classic Workshop Lagonda Vantage: https://www.youtube.com/watch?v=JFLPeWM-fOk Doug Demuro Lagonda Series 3: https://www.youtube.com/watch?v=QP07Jq5b88M If you'd like to support what I do, and get early access to advert-free videos and exclusive channel updates, please consider supporting the channel from just $1 or 80p a month: http://patreon.com/bigcar Support me using PayPal: https://www.paypal.com/paypalme/bigcartv Big Car merch: https://teespring.com/stores/bigcartv Twitter: https://twitter.com/bigcartv My second channel - Little Car: https://www.youtube.com/littlecar Sources: https://web.archive.org/web/20071114183929/http://www.time.com/time/specials/2007/article/0,28804,1658545_1658533_1658041,00.html https://en.wikipedia.org/wiki/Lagonda https://en.wikipedia.org/wiki/Aston_Martin http://web.archive.org/web/20070210225116/http://www.channel4.com/4car/ft/feature/feature/171/ https://en.wikipedia.org/wiki/Aston_Martin_V8 https://en.wikipedia.org/wiki/Aston_Martin_Lagonda https://archive.org/details/astonmartingreat0000unse/page/84/mode/2up https://archive.org/details/astonmartinlagon0000styl/mode/2up https://www.linkedin.com/in/pesprague https://sprague.com/peter-sprague/aston-martin/ http://www.lagondanet.com/astonmartinmodelbymodel.pdf https://astonmartins.com https://www.motor1.com/features/308149/most-expensive-new-cars-ever/ https://www.inflationtool.com/rates/uk/historical https://en.wikipedia.org/wiki/Tickford https://www.tradeclassics.com/auctions/ford/1984-ford-capri-tickford/ https://en.wikipedia.org/wiki/Aston_Martin_DB7 https://en.wikipedia.org/wiki/Aston_Martin_Lagonda_Vignale https://en.wikipedia.org/wiki/Aston_Martin_DBX https://www.motortrend.com/news/2009-aston-martin-lagonda-concept/ https://www.autocar.co.uk/car-review/aston-martin/lagonda-taraf-2015-2016 https://en.wikipedia.org/wiki/Lagonda_Taraf https://www.theguardian.com/business/2020/feb/27/aston-martin-losses-deepen-as-it-issues-coronavirus-warning https://media.astonmartin.com/lagonda-all-terrain-concept-to-make-global-debut-at-geneva/ https://en.wikipedia.org/wiki/Dashboard #bigcar