Strategical Content Optimization in an SEO Process

How to optimize your content from a strategic stand point within an SEO process? I cover it in this edition of Crawling Mondays with John Henry Scherck from Growth Plays and Suganthan Mohanadasan from Snippet Digital: 01:05 What are the most common content mistakes in an SEO process 12:48 Which are the building blocks for successful search optimized content 20:00 Aligning content optimization with demand generation 22:38 What are your favorite content optimization tools? 29:20 A heads-up on over-relying on content optimization tools metrics 34:50 A last content optimization tip #ContentOptimization #ContentStrategy #SEO